Vitalitea
Packaging Design
Brand Identity
Logo Design
Print Design
Marketing
Project Goal
Create a vibrant, health-focused bubble tea brand that feels fresh, modern, and approachable, appealing to a lifestyle-driven audience while highlighting quality ingredients and a feel-good experience.
The Logo
The Vitalitea logo pairs playful typography with a vibrant cup icon to reflect a fresh, approachable brand. Leaf elements emphasize health and natural ingredients, while the bright colours convey energy and a feel-good, wellness-focused experience.
Brand Applications
The Vitalitea brand extends across reusable cups, bubble tea straws, promotional packaging, and signage to create a cohesive and engaging experience.
Outcome
Navigating through an oversaturated market presented a significant challenge for this project. However, it also served as an opportunity to carve out a distinctive niche and differentiate the brand through innovative strategies and unique offerings.
Through Vitalitea, I learned that healthy living can be both enjoyable and enticing, and that there is ample room for creativity and excitement in promoting wellness-oriented products. By infusing the brand with bold colors, playful graphics, and engaging