Flower Sours

Packaging Design

Brand Identity

Logo Design

Print Design

Marketing

Project Goal

A 60s-inspired sour beer brand that feels playful, refreshing, and visually distinctive, designed to stand out on shelves and appeal to a modern craft audience.

The Logo

The Flower Sours logo is inspired by 60s psychedelic design, using warped, fluid typography to create a bold, playful, and memorable mark. The circular form and vibrant colors reflect the brand’s bright, expressive, and unconventional personality.

Packaging

Flower Sours has four unique flavours deriving from natural florals such as “Cherry Blossom”, “ Elderflower”, “Blue Borage” and “Violet Lavender”. Each Flower Sours can design is adorned with a single focal colour that serves as the backdrop for the simple floral pattern. This deliberate choice not only pays homage to the aesthetics of the 1960s but also allows consumers to distinguish between the flavors at a glance visually.

  • Elderflower

    Warm golden hues paired with repeating floral motifs evoke brightness and freshness, mirroring the citrus-forward, uplifting profile.

  • Blue Borage

    Cool blue and teal tones combined with bold floral graphics give a vibrant, refreshing look that reflects the crisp, citrusy complexity.

  • Violet Lavender

    Deep violet tones with contrasting yellow accents create a rich, calming aesthetic, capturing the smooth, aromatic nature of the flavour.

  • Cherry Blossom

    Soft pink tones and delicate floral patterns create a light, romantic feel, reflecting the gentle sweetness and airy character of the flavour.

Brand Applications

The Flower Sours brand extends across merchandise and packaging through its bold typography and vibrant colour palette. The mixer pack unifies all flavours with consistent floral patterns while using distinct colours to differentiate each, creating a cohesive yet varied shelf presence.

Outcome

The final outcome is a bold, cohesive brand that stands out on shelf and across platforms. Flower Sours successfully captures a playful, retro-inspired identity while clearly differentiating each flavour, creating a memorable and visually impactful product line.

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